Amati Business Group

FEATURE ARTICLE

ARE YOU MEASURING UP?

Testing and measuring your marketing results are two of the most powerful boosts you can give your business. What doesn’t get measured, can’t be improved.

Take lead generation, for example. How many leads does your business receive in a week or a month? How many come from advertising or referrals? How many from direct mail or networking? What percentage of your leads do you convert to sales, and how many of those become repeat customers?

Tracking your marketing investments allows you to accurately calculate the cost of acquiring a customer. It gives you the information you need to ditch sales and marketing efforts that bring low or no returns, and create or keep profitable ones. For example, you can’t afford to run an advertisement that costs $500, even if it results in five sales of a $100 product.

When you start measuring, don’t despair if your current success rates are much lower than you anticipated. If your present conversion rates are high – say 60 or 70 per cent – improving them is great. But someone who starts with a 20 or 30 per cent conversion could see far more upside to their bottom line!

Subscribe to "IN CIRCLE", our FREE action tips for business owners, by clicking on the Contact Us tab.

Running your own business can be the ticket to your greatest personal and professional fulfillment, or an endless treadmill of frustration and exhaustion.

Whether you feel your business is hurtling out of control, stuck in neutral, or just in need of new fuel, you might be ready for a different kind of partnership.

As your business matures, your role changes and your capabilities are stretched. Your challenges become more complex and time consuming. You can feel like you're stuck or spinning your wheels. Often you can’t share your burdens with employees or suppliers, family or friends.

But what if you had the support of a trusted, experienced business partner? One who has no vested interest in anything except your success?

AMATI BUSINESS GROUP helps business owners who say YES to any of these statements:

I’m working too many hours. My life is out of balance.
I feel overwhelmed at the responsibility and the amount of work.
I’m disappointed with the poor results for the effort I’m putting in.
My business is stuck and I don’t know how to get it moving.
I need some skills and knowledge to increase my effectiveness.
I’d like to take a new direction but I’m not sure how to begin.
Business has become a “grind” – I’m losing enthusiasm and energy.
I want to improve relationships with my employees, customers and/or suppliers.
I’m afraid to leave my business for a significant length of time.
I want to sell, but worried that the value of my business depends too much on me being there!

We’re focused on helping those we help best. You are our IDEAL CLIENT if you are:

An owner-managed retail, service, wholesale, manufacturing company, or a professional firm – B2B is our specialty.
In business at least two years (as the owner, you may be in that position less than two years)
Someone who thrives on learning.
Ready to accept outside help.
Willing to see and do things differently to change your results.
Able to commit to a disciplined process to create your new future.

Does this sound like you? Read more....